Archive for category Future of Journalism
In the changing landscape of journalism economics, I can promise one thing: In the short term my students who are indefatigable journalists will be freelancers. Jobs are few, far between and disappearing. Though that may turn around at some point, it’s hard to know when.
However, hunger for content should not disappear. There is now an infinite amount of space available to publish meaningful work. Some pays, some does not. But for a committed journalist of any flavor, the stories are out there and the means of publishing have never been more open or easy.
Building a freelance business is not much different than building any other business. It takes an impressive investment in time and money to really get a good start. I know a few photojournalists who have evolved into freelancers over a lengthy amount of time, but the majority did it the way I did: With sweat and credit-card equity.
What I love
I can imagine no other profession, and many of you may feel the same way. As both a staff photojournalist and a freelancer I have seen the world the way few can. I’ve been to the very last polar spits of North and South America, to Europe, South Asia, and Africa. And I’ve not just visited those places. I’ve lived them through the generous subjects who let me deeply into their lives. My days are as different as there are people and jobs in the world.
I have taken this positive risk in my career: I have lived thoroughly now, figuring I would probably sacrifice later. That’s the reverse of the typical “wise” American formula. I would not trade this life for anything.
What I would change
Having freshly paid off my student loans and with a paltry $2,000 in the bank, I quit my fair-paying job and ran off to Brazil to be a freelancer. My scheme was to live cheaply in Brazil’s struggling economy while I covered a fascinating continent. But right as I arrived they fixed that economy and suddenly Rio was as expensive as New York. I quickly built up credit card debt to communicate with editors, ship film, fund the travel to cover stories on spec, and even pay the high local rents.
I was successful in building a business that still runs. But paying that debt has limited many things for me over the years.
For those of you starting a business I have these “do as I say, not as I do” recommendations:
• Borrow as little money as possible. With stagnant freelance journalism rates you would have a more difficult time growing your way out of startup debt. If you do need to borrow, look for alternatives to credit cards to finance your work. Ask about other non-revolving loans from banks if you must. Those loans have a closed end. Borrow from family and friends only after deep reflection on what that debt may do to a valuable relationship. Nothing gets in the way of personal relationships like money.
• Analyze every expense. Photographers tend to be gadget heads. We want the latest and coolest stuff, from killer cameras to cool phones and fast, sleek laptops. They are exciting! But you need quite little to do the job — one small camera body, a couple lenses and a flash. A modest laptop will generally do the job too.
Editors very rarely care how the job is accomplished. They only want it to be done to their liking. There are many ways to light a room, shoot in the dark and tone a photo with a very polished look. As a young freelancer you’ll have more time than money, so use that time to figure out cheap working methods.
You don’t need 25 megapixels. Even the ambitious standards of high-end photo agencies can be met with 10. Newspaper and most magazine gigs can be happily met with 6 megapixels from a five-year-old digital camera. Film can easily meet all of those. There are bargains in used gear.
Though software like Adobe’s Creative Suite is the industry standard, there are more good image editing software solutions out there than I can count, and many of them are free.
Buy equipment only when you have repeated need for it and it will with certainty pay for itself with new work. You can always rent it for that odd job, and can probably be reimbursed for the rental by your client.
As you travel, find stories along the way to report and sell. Cartier-Bresson street photography will add to your portfolio but not give an immediate return on the investment. Do that and cover a story you could sell at the same time. Small stories are good. Ambitious big-idea stories are better done near home.
Think of this business the same way you would if you were opening a store, starting a consulting business or building another kind of Internet startup.
• Invest (actual money) in your future. You may be 22. You may feel 22. It may be four decades until you think you might retire on your vast laurels as a great photojournalist or documentary photographer. But take it from me, age advances faster than you think it will. Offset some of that risk you are itching to make by covering your old age with IRAs and other retirement plans now. Peel off ten percent of your earnings (that’s so little) to an untouchable account.
Running a business is more than a full-time job. You’ll have big tax bills to pay, health and life insurance to cover, equipment to maintain, marketing plans to build, archives to backup, and research to do — all over and above the maintenance of your creativity and attention on crafting valuable work. One thing often forgotten in that mix of things-I-should-have-done-yesterday is to plan a future.
Our friends and loved ones who follow a more traditional life plan — one in which you sacrifice and save now to fund travel and leisure in old age — would never be able to handle the risk we tend to take. But we need to learn from them too. Be smug about the places you’ll go while you’re young, and how deeply you may interact with the world. But while you do it, keep your debts as low as you can and squirrel away some money starting now so you can smile from your Paris apartment when you’re old.
I and my fellow inmates will applaud you.
An interesting Adam Liptak analysis of Obama’s recent reversal on releasing torture images:
Week in Review
New York Times
That question came from a friend and accomplished photojournalist who came to guest lecture last fall. Like everyone in the business she was staring down a lot of potential bad news — disappearing jobs (her own months later), an uncertain model for how to deliver the news and significantly changing technology.
Those of us who have spent a lot of time in the profession are at crossroads we don’t relish.
For many of my colleagues it is now unfathomable that I could or would teach a profession that seems to be disappearing faster each day. Where would students find jobs? How can the profession cope with even more competition?
These aren’t new sentiments. Even before the current economic crisis and financial fall of the newspaper industry I was regularly asked how I could stand to put more “competition” out into a tight workplace.
Teaching is an act of faith. To offer a set of skills to a younger person means you assume that person can succeed and benefit from those skills. Teachers who lack that faith don’t teach as well. Students smell it on them like a rabid dog is said to smell fear.
But my optimism is not fake. After spending 13 years in front of smart, capable and inspiring individuals who ache to throw themselves into the world with a natural sense of immortality, indestructibility, and eyes on the top of the profession.
I remember those days, and so should any other seasoned pro who may be reading this. When you’re in your early 20s you assume you can and will be a member of Magnum someday, or a book-publishing documentary photographer, accomplished war reporter, National Geographic contractor, or a local news institution.
And when you’re in your early 20s you have no preconceptions about how you will get there. No patterns of working nor ladder climbing exist yet. There are a hundred possible roads to the future.
Teaching is also a selfish act. I have to confess that I get as much from my students as they hopefully do from me. Hanging around with younger people keeps you young yourself. As they absorb your experience you get to absorb their optimism, their new ideas and their boundless energy.
As they take from my experience, I take from their innovative and unprejudiced ideas.
But still, from the perspective of my generation, it is murky at best to see a future in photojournalism. All the structures of our business are collapsing and the entire economic model is in question. How then can I teach this profession?
I am certain that the boundless energy and lack of preconception about anything will carry my students forward. Unlike me they have no entrenched image of what it is to be a journalist, what journalism should do nor how to get to a dependable and profitable career.
They will recreate everything about this business, possibly for the better. They will think of ways of operating, methods of story telling and options for delivery that previous generations of journalists could not imagine.
And hopefully I too can shake my own preconceptions enough to join them on this adventure.
With change there is always opportunity.