La Sombra Larga
Posted by Kevin Moloney in Digital, Film, History, Practice, Uncategorized on November 26, 2016
After the basic facts are covered the interpretation must happen – the hunt for images that not only say, ‘Fidel was here,’ but those that convey why, and what this moment means.

Cuban President Fidel Castro casts a distinctive shadow on a balcony in Santiago de Cuba during a 40th anniversary speech made from the same rail where he addressed crowds after winning the revolution in 1959.
“When Fidel dies I am dropping everything and getting on the next flight to Havana,” my friend and photojournalism colleague Phillippe Diederich proclaimed over several beers sometime around the turn of the millennium.
“¡Yo también, compay!” I slurred, punctuated with a fist pound on the bar table.
At least that’s how I remember beer- or rum-soaked conversations that repeated themselves several times over the next 5 years. We were steeped in Cuba then. The “Special Period” after the fall of the Soviet Union put much attention on what would happen in Havana and the hemisphere after El Comandante en Jefe Máximo expired. Phillippe was on and off the island, producing photo essays on its Harley riders, covering first papal visits for the New York Times and starting a novel which is set then and there.
I went four times over the next three years, the first to photograph Fidel’s speech on the 40th anniversary of his revolution. It was an incredible assignment to document a man who, with his band of barbudos, wedged a small island nation between two superpowers and had refused to leave, give up or die for decades. Fidel had been an unpredictable-turned-obdurate symbol of the Cold War.
Everything about that first trip was nostalgic for classic (or mythic) photojournalism. I was pulled aside in Cuban customs and interrogated for what seemed like an eternity about a small gift-wrapped package in my bag. “It’s a birthday gift for a colleague,” I explained. “You can open it if you like.”
“No no no. We won’t do that. So why are you here again?”
“I am here to photograph the anniversary speech in Santiago, for the New York Times.”
“Oh! The New York Times! So what’s in this box again? Who is your colleague again? Can we call her?”
“Yes. A gift. Feel free to open if it you like. It’s for the Tribune Company correspondent. Yes, you may call her. Would you like her number?”
This cycle repeated five or six times until they let me through, not accepting my offer to open the gift for them, and not calling my dear friend who was stationed in Havana. No money changed hands either. My oldest friend had come along, too, for sport and curiosity. He waited for me, puzzled, outside of customs.
On New Year’s Day, 1999, we climbed aboard a decaying Tupolev Tu-154 passenger jet flown by Cubana de Aviación. The creaking air conditioning steamed, the seat-back locks were broken in the reclined position. The toilets were locked shut, bleeding fecal aroma into the cabin. The hand-me-down Soviet plane was almost as old as Fidel’s revolution.
That night I stood among the crowd gathered in the central plaza below the same balcony where Fidel had greeted the masses 40 years earlier. El Jefe walked out fashionably late, waved, fist pounded and pontificated for several hours about el período especial and the imperialistas on the base across the bay.

Supporters cheer for Castro.

All images © Kevin Moloney, 1999
I photographed for the first 30 minutes before I had to leave to develop color film in the hotel bathroom, scan and tone color images on a grayscale laptop and upload them at only 2400 bits per second over ancient Cuban phone lines to New York. Each image took almost a half hour to transfer, and I got two images through before the late edition deadline. I was beat in all the earlier editions by wire photographers using gigantic new digital cameras that cost as much as my whole bag of Leicas.
Standing in front of the world stage has always attracted young photojournalists. The importance or attention surrounding an event like this adds weight to every decision and frame you make. I photographed in inverted-pyramid style, making nut-graph images of Fidel waving and speaking from the podium, the rapt crowd and the excitement of the event. But that can take mere moments at a scripted event where little is likely to change. After the basic facts are covered the interpretation must happen – the hunt for images that not only say, ‘Fidel was here,’ but those that convey why, and what this moment means.
That’s when I saw his shadow. By 1999 the septuagenarian insurgent was a frail old man. He was gaunt and no longer intimidating. A strong gust of wind could have accomplished what the CIA had attempted for the entire 1960s. But his shadow, stretched a bit by the angle of light, was the Fidel of the Sierra Maestra, the man who had scolded the UN and kept American influence out for decades. That was the picture. A shadow of the Cold War.
For the next week my two best friends and I wandered Havana, soaking in its cigars, rum, anachronisms and relishing in the rusty, smoke-belching ghosts of American influence. The only contemporary sign of my country was the in the ‘gringo green’ bills that changed hands on an officially blessed special-period black market.
Once, Phillippe and I waxed fantastic about what it would have been like to bushwhack our way into the Sierra Maestra in 1958, find the revolutionaries and photograph their march onto the world stage. Fidel died yesterday, just as I and colleagues Chip Litherland and Rob Mattson — my former students — and Ross Taylor traded stories of our trips to Cuba. Today is the day that I swore I would be on the next plane to Havana. But I am not, and neither is Phillippe.
Since those effusive conversations years ago, Fidel has passed power to his brother who already has plans in place for his own retirement. The Obama administration pried open a diplomatic door with a rusted lock. Cuba is now just a curiosity. What Phillippe and I imagined would be a historic change event will come and go in a set of lead-story obituaries and a little bit of news analysis. Tomorrow the media’s eye will be back to a power transition that’s more timely and arguably less predictable than Fidel’s. The obdurate symbol has left the balcony.
A Photo A Day grant funding auction
Posted by Kevin Moloney in Digital, Film, Industry, Practice, Uncategorized on September 12, 2016

A young Boy Scout parades in the annual July 4 parade in Broadus, Montana, 2000. Archival silver print, personally darkroom printed, matted and signed on the mat by the photographer.
I’m proud to have a print in A Photo A Day’s (APAD) auction to fund their valuable “Backyard Storytelling” documentary photography grant.
https://paddle8.com/auction/a-photo-a-day/
Auction runs through September 19, 2016.
In an era when funding long-term personal projects is difficult at best, this fund provides for important work that would otherwise be skipped, cut short or denied the public traction it needs to inform the world. The $4,000 grant funds work within 350 miles (one tank of gas) of the photographer’s home. In past years the grant has received more than 150 entries from around the world, and winners produce insightful and genre-challenging work.
Click on the image above to bid on my personally-hard-printed archival silver print (that means darkroom, yep). It’s a limited edition of 25, matted and signed and ready for the wall. But there are many many interesting works to be had there, from a print of John Lennon by LIFE magazine photographer Bill Eppridge, to former student Chip Litherland, colleague Ross Taylor dozens of others.
Please bid on something today.
Shooting the Mean Streets
Posted by Kevin Moloney in History, Practice, Uncategorized on March 11, 2016

School boys in the Amazon port city of Manaus leap from fishing boats into the Rio Negro below a central city market. The Rio Negro enters the Rio Solimões at Manaus to form the Brazilian Amazon. © Kevin Moloney, 1995
Henri Cartier-Bresson… Garry Winogrand… Helen Levitt… Robert Frank… André Kértész… William Klein… Jacques Henri Lartigue… Marc Riboud… Raymond Depardon… Elliot Erwitt… Joel Meyerowitz…
I started this list as I thought of who all the great street photographers might be. But I stopped early, realizing that in photojournalism (or any of its other pseudonyms) we all photograph life in the street.
Some of these photographers have made street photography the central aspect of their work, like Winogrand and Levitt. For others, like Frank and Klein, it is the piece of a complex work puzzle that made them most famous, or led to other opportunities.
It started when I was asked recently by student Danielle Alberti:
“The second you put the camera up to your eye, it seems strangers suddenly become very aware of you, and often suspicious. And because it’s in public, it’s rare that you’ll have enough time for them to relax. So we often find ourselves doing the subtle ‘lower the camera and hope autofocus works’ trick. Of course, when this trick works, I think it works well. But do you have any other street photography suggestions that might help when you want to photograph an interesting stranger without disturbing the scene (or pissing someone off)?”
This is a very common problem for young photographers (and old). We love how photographing someone pulls us into their world. But street photography can feel a bit more like an attack, or sniping. You’re often making images without explicit nor even tacit approval.
This is also the single hardest thing to which young students of photojournalism must adjust. Even those who have worked cameras for years grew up posing family or making live images of friends with whom they are comfortable. Then I come along and ask them to hunt. It’s an initially daunting task.

A bride poses for pre-nuptial photos near the Church of Nossa Senhora da Conceição, or Our Lady of the Immaculate Conception, in Ouro Prêto, Brazil. © Kevin Moloney, 2009.
Many sense that the world has changed and the streets are meaner to a camera than in the past of Cartier-Bresson, Levitt and Evans. I do agree that there was perhaps a sweet spot, when cameras were familiar enough and photos not easily published in a way that the subject would feel harmed. There may be some truth in the idea that today, with the Web’s ubiquity and possibility, that any image can affect or harm you.
Maybe today, a camera can steal your soul more easily than before.
But I think this is only a partial truth. On any given street, in any time, you could find the camera-suspicious alongside the camera-nonchalant. The situation hasn’t changed that much. And official restriction on images has waxed and waned throughout photography’s two centuries.
So how did the greats act on the street?
Wait, watch, shoot. Cartier-Bresson was the cat. “Like an animal and a prey,” he said in The Decisive Moment, an educational program produced by the ICP and Scholastic in the 1970s. A nervous hunter, he scanned the world in front of him to anticipate the moment where something slight or something grand would unfold.
“That’s why it develops a great anxiety, this profession. because you’re always waiting… what’s going to happen? What what what what?
In photography you’ve got to be quick quick quick quick. Like an animal and a prey, braaam like this. You grasp it and you take it and people don’t notice that you’ve taken it.
I’m extremely impulsive. Terribly. It’s really a pain in the neck for my friends and family. I’m a bunch of nerves, but I take advantage of it in photography. I never think. I act. Quick.”
Cartier-Bresson was as subtle as he was quick, carrying one small camera and typically one small lens. He often saw a setting and waited patiently for a character or moment to complete the scene, making only a frame or two. “You shouldn’t overshoot,” he said. “It’s like overeating or overdrinking. You have to eat, you have to drink, but over is too much. Because by the time you press and arm the shutter once more, and maybe the picture was in between.”
Granted, now we have cameras that can make more than ten frames per second. How could you miss?

Travelers pass a Tyrannosaurus Rex display at Pittsburgh International Airport advertising the Carnegie Museum of Natural History. © Kevin Moloney, 2007.
You miss by becoming a massive presence on the street. The big cameras that do that can be intimidating enough. But add to that the assaulting power of a motor advance ripping at you like a machine gun, and suddenly everyone feels attacked rather than honored by the image.
Indeed we may soon find that some of the most important street images are being made with ubiquitous and inoffensive cell phones.
If Cartier-Bresson was the cat slipping elegantly and unnoticed from portico to portico on the street, Garry Winogrand was the nervous, fast-walking, bemused, gleeful, grunting American bear rumbling down the sidewalk.
His approach was as different from the French style as his images were. He waded into the stream of street traffic and deftly snatched salmon from the upstream flow.
Joel Meyerowitz described working the streets with Winogrand in Bystander: A History of Street Photography:
“Yeah. Oh yeah. You know, he set a tempo on the street so strong that it was impossible not to follow it. It was like jazz. You just had to get in the same groove. When we were out together, I wasn’t watching him — we were both watching the action around us — but I did pick up on his way of working and shooting. You could see what it was in his pictures. They were so highly charged, all you had to do was look at them and you began to assume the physical manner necessary to make pictures. They showed you right away that they were an unhesitating response.
Walking the streets with Garry gave me clues to being ready, to just making sure that I was. I had been a third baseman, so being ready came naturally. I was a quick study on that stuff, darting and twisting and the kinds of moves that were necessary to get a picture.
You know, if you hesitate, forget it. You don’t have but a fraction of a fraction of a second. So you have to learn to unleash that. It was like having a hair trigger. Sometimes walking down the street, wanting to make a picture, I would be so anticipatory, so anxious, that I would just have to fire the camera, to let fly a picture, in order to release the energy, so that I could recock it. That’s what you got from Garry. It came off him in waves — to be keyed up, eager, excited for pictures in that way.”
Winogrand was so keyed up about making photographs that he is said to have left behind 2,500 rolls of undeveloped film and 300,000 unedited images at his death in 1984.
With those numbers you might have expected him to have loved the motor drive. But he used the same little rangefinder cameras as Cartier-Bresson, Robert Frank and others. He was just a relentless hunter.

A boy walks below artfully painted walls in the village of Pucará, Bolivia. Ernesto “Che” Guevara was captured by the Bolivian army in 1967 in a nearby valley and executed in nearby La Higuera days later. © Kevin Moloney, 2004.
He also moved quickly, pushing his Tri-X film to ISO 1200 and higher so he could shoot a 1,000th of a second shutter speed at f/16 and never miss a moment from blur or focus. He did this through much wider angle lenses than Cartier-Bresson. He marched down the street, straight toward his subjects and whipped up the camera the moment he or they passed. It was like a surprise punch. He wouldn’t stop, wouldn’t look and wouldn’t engage. He simply marched on with a bemused smile.
Of course, in my classes he would also be forced to engage with subjects in ways he didn’t. I require IDs and full captions to build reporting skills and skills of engagement with subjects. The game changes when you must shoot at, then talk to, a subject.
Winogrand’s work is amazing, visceral and live. But it did not need the journalist’s caption. “I don’t have anything to say in any picture. My only interest in photography is to see what something looks like as a photograph. I have no preconceptions.”
Helen Levitt, who died only last year at 95, had an eye for busy streets. Though the famously private Levitt said little about her working methods, she did tell New York Times photo critic Sarah Boxer in various interviews, “You’re talking about the past, honey. I’ve been shooting a long time.”
When asked if she followed people to photograph them, the nonagenarian said, I don’t know. Maybe. I don’t remember following anybody.”
“I go where there’s a lot of activity. Children used to be outside. Now the streets are empty. People are indoors looking at television or something.
The streets were crowded with all kinds of things going on, not just children. Everything was going on in the street in the summertime. They didn’t have air-conditioning. Everybody was out on the stoops, sitting outside, on chairs.
In the garment district there are trucks, people running out on the streets and having lunch outside.”

Cuban elementary students line up in martial form after a field trip through the city. In Cuba, the land of party-run TV, nobody stays in to watch television. © Kevin Moloney, 2001.
Was she disarming? Maria Morris Hambourg, curator of photographs at the Metropolitan Museum of Art tells NPR’s Melissa Block, “She’s very quiet. She’s like a cat — very slight. She moves softly. There’s no imposition of a mood or a tone or a need. If the picture didn’t present itself she would not have ever forced it.”
But Levitt did admit to Block that she used a right-angle lens from time to time, deceiving people around her about where her camera was aimed.
Perhaps Helen Levitt simply made a natural act of photographing on the street, analyzing not the act but the result.

A local theater troupe promotes an upcoming show at a Lafayette, Colo., street fair. © Kevin Moloney, 1999.
So how do you roll, then, looking for Cartier-Bresson’s complex fleeting moments, Winogrand’s sanguine street document, Frank’s dark beat poem or Levitt’s sensitive and charmed glance?
Body language is everything. We have a choice of being quick like Cartier-Bresson, elusive like Winogrand, or disarming like Levitt.

A young girl in traditional Indian dress dances through Cuzco’s Plaza de las Armas as her brother hangs onto the family dog at rear. The kids were put on display for their mother to attract alms from passers-by. © Kevin Moloney, 1996.
Carry yourself with sincerity no matter what method you might choose. If you appear to have the right to be there with a camera, passers-by will assume you do. If you relax, appear to be having fun and mean no harm, you might be more easily tolerated.
Let your intent for photographing appear on your face. If you are charmed by someone’s antics, smile as you photograph. If moral outrage shared with a subject drives you, carry yourself with concern and sincerity.
Never appear critical, unless you are as big as Garry, as surly as Weegee or as fleet as Henri.
When caught, engage. Walk up with a charmed smile and explain who you are and why you’re photographing.
Be ready to share. Offer images to your subjects and they will feel less like they’ve been exploited. Give them your e-mail address. Don’t ask for theirs.

Teens Ariel Farmer, 14, left, Kyla Sharp Butte, 14, center, and Will Sharp Butte, 15, hang out on the hood of a car in the parking lot of a convenience store to pass time on the Rosebud Sioux Reservation in southern South Dakota, Thursday, May 24, 2007. An epidemic of teen suicides and attempts has reservation adults worried. Making these images caused a worried father — even one to whom I had introduced myself — call the tribal police. © Kevin Moloney, 2007.
Expect the protective concern of parents. Children are one of the most fun of street subjects because they live their young lives with little restraint or self- consciousness. But thanks to the creeps out there, they may fear for their child’s present and future safety when someone makes a picture.
Photograph those kids just the same, if possible without affecting the scene by asking first. But as you do, glance around for parents, and if found, make eye contact as soon as possible with a nod and a smile. As soon as you can, introduce yourself and offer a business card and copies of the pictures. Proud parents will love the images and trust more the person who is unafraid to say hello.
If there are no parents apparent, ask the children where they might be and find them. If unfound, give the child a card, because Johnny or Mary will surely talk about “that nice bearded photographer with the sunglasses who took pictures of me in the park.” You’re asking for calls to the police if they don’t know who you might be.
But there is no specific recipe for success. You will surely find fun, pleasant and trustworthy people who feel honored by your attention. And even the most bright-faced young photographer with the biggest smile will encounter people accusing her of being a freak, a creep or a terrorist.

Pigeons fly overhead as a Havana resident looks up to gauge the day’s weather. © Kevin Moloney, 2001.
Get your street legs by photographing public events. People are not surprised by being photographed for no apparent reason at a parade, festival or event. Then take your confidence out to the everyday world.
Though you have a right to photograph on the street in the U.S. and most places, when you encounter resistance, apologize and walk away with a smile. You’ll never convince them of your rights anymore than they will convince you with their indignation.
Make those images. Explore the visions and moments of the street and leave a document of the 21st century as valuable as the one our predecessors left of the 20th.
…Michael Ackerman… William Albert Allard… David Alan Harvey… Werner Bischof… David “Chim” Seymour… Weegee… Edouard Boubat… Willy Ronis… Bruce Davidson… Jodi Cobb… Walker Evans… Josef Koudelka… Ben Shahn… Martine Francke… Roy DeCarava… Miguel Rio Branco… Leonard Freed… Antonin Kratochvil… Manuel Alvarez Bravo… Dorothea Lange… Marion Post Wolcott… Dan Weiner… Wayne Miller… Diane Arbus… Graciela Iturbide… Danny Lyon… Berenice Abbott… Martin Parr… Eugene Richards… Larry Towell… Alex Webb… Sylvia Plachy… Lee Friedlander…
###
Others have written at length on this subject and their work is a valuable resource. For further reading have a look at:
Bystander: A History of Street Photography, by Colin Westerbeck and Joel Meyerowitz
Thames and Hudson, London, 1994
Repost: Our Experiences, Our Subjects Follow Us
Posted by Kevin Moloney in Ethics, Professionalism, Uncategorized on July 20, 2012
I first published this post on the tenth anniversary of the Columbine shootings. It’s been rolling around among the knots in my stomach today, after a yet more devastating and senseless shooting in metro Denver. I am rerunning these events in my head once again.
—
April 20, 2009
Here is a professional truth:
We carry every story, good and bad, with us. It’s the result of the empathy we need to do our journalism job fully. All the good journalists I know feel their stories to the bone despite professional detachment and analytical scrutiny.
Today is the anniversary of the Columbine shooting, the story that has followed me most intensely for a decade. I write this exactly ten years after Eric and Dylan went bowling.
First, perspective.
My career has been filled with wonderful stories. I have been overwhelmed by fascination and joy, happiness and friendship. My life has been changed for the better by most of my subjects. The good has outnumbered the bad by tenfold.
I have also seen horrors beyond Columbine. I’ve tiptoed around the bodies left by drug gangs and corrupt cops in Rio, looked into the eyes of sudden widow in India, and faced the grief of the family members of the Oklahoma City bombing. I’ve listened quietly to people tell me of personal losses and fears, and I have seen the aftermath of scores of fatal crashes and deadly fires.
That’s the job.
And though we feel all these things, you would have to add up the background pain of a hundred journalists to equal that of any of the victims of an act as senseless and violent as Columbine.
Not long after the event my colleagues at the university wisely took the opportunity to discuss stress and trauma issues among journalists. It’s a valuable discussion. But at the time it smacked of too much self pity to me. By comparison to our subjects, I felt, our pain was trivial. But trivial as it may be, I now look back on how that story changed me. I have yet more empathy for the victims in any story.
For them multiply what I experience by 100.
Or 1,000.

Dr. Chris Colwell, center, the emergency physician who tended to the wounded and dying at Columbine High School immediately following last Tuesday’s shootings, stares blankly beside paramedics as the names of the thirteen victims killed in the shootings are read at a memorial service in Littleton, Colo., Sunday, April 25, 1999. The victims were eulogized by Vice President Gore, Denver Archbishop Charles Chaput, and the Rev. Franklin Graham. © Kevin Moloney, 1999
I felt the first blow of the story days after photographing the tortured faces of terrified parents and shell-shocked students. On my way out of a big public memorial service the weekend after the shooting I came across the first paramedic team on the scene. The small group stood under an umbrella at the back of the huge crowd — not in a place of honor as I would have hoped. There gazing blankly at the space above the stage were the men and women who held the dead, dying and injured.
I snapped two poorly composed frames, crumpled to my knees and sobbed for five minutes. I gathered my wits and went off to develop film and send my images to New York.
I am sure that catharsis helped me get through the next months of covering the story again and again, listening to the harrowing details from survivors and steeling myself to the growing hostility from the larger community.
That hostility is another difference from all the other stories I’ve covered. Our heavy presence, rush to deadlines and competitive streaks left a foul taste in the mouths of anyone who watched it happen. Within days the surrounding community, which had no connection to the story beyond proximity, let its discomfort with our process be known.
In a few cases we deserved it. Our behavior was terrible in spots, and all it takes is one nasty action to create a rumor, a stereotype, an expectation. But all the good and sensitive journalistic behavior I saw was trumped by the bad.
Not only was this story tough in subject matter, but we had a very tense relationship with the subjects.
All these emotions well up in me at every subsequent Columbine stop — the funerals, the shot-up school tours, the exhibition of the weapons, the ticking anniversaries. It caught me this year as I heard the father of victim Rachel Scott speak about his daughter.
The reactions vary, from a jaw clenched to soreness, to sleepless nights like last night. But my expectations of subjects have also changed.
In August 2007 I was in Price, Utah, to cover the ongoing tragedy of the collapse of the Crandall Canyon Mine. My jaw clenches now whenever I imagine covering a community struck by tragedy. I wrongly anticipate excessive resistance if not outright hostility.
I walked out of my motel room on the first morning I was on the story to find a new tire flat. I looked around it and found no nails, no holes. Rather than my assumption being that a seal or a valve had broken, I instantly jumped to the completely irrational conclusion that someone in town had taken it upon themselves to go empty a few tires in the lot of one of the journalist motels.
I was, of course, wrong. And, despite losing nine local miners and rescue workers, the community was no more difficult to interact with than any other.

Miner Bodie Allred, right, cousin of missing miner Kerry Allred, embraces a friend at the memorial viewing in Price, Utah, for Dale Ray Black, one of the rescuers killed trying to free Kerry Allred and five others in the nearby Crandall Canyon mine. © Kevin Moloney, 2007
Over all the other tragedies I’ve seen, perhaps it is because Columbine was so senseless and unexpected that it has stayed with me. Drug wars in Rio and untimely death in India can unfortunately be expected. Crashes and fires happen every day. In 1999 a school shooting in an affluent suburb with such a toll of dead and injured was not expected. Unfortunately now stories like that are just another part of the tragedy landscape.
Again, all of this reaction is trivial by comparison to the victims, or to those who have seen mountains of tragedy.
To see and hear the tales of journalists really haunted by what they have covered, watch in “Dying to Tell the Story” Don McCullin’s thousand-yard stare as he describes his war-dead subjects climbing out of his film filing cabinets at night and walking the halls of his English country home.
And listen to Paul Watson in an interview with Fresh Air’s Terry Gross describe his inner conversations with Staff Sgt. William David Cleveland, the dead man he photographed being dragged through the streets of Mogadishu.
My point is not to show obsession with my reactions to one story. It is to make clear that no matter what stories we cover, we carry them with us forever after.
Transmedia Journalism and the NPPA Business Blitz Road Show
Posted by Kevin Moloney in Future of Journalism, Uncategorized on July 10, 2012
Hah! Sorry for the tease. Really, there will be a full blog post here soon. But in the short term, know this:
I’ll be presenting on Transmedia Journalism at the NPPA Business Blitz Road Show in Boston on July 14, in Austin on September 29, and possibly in two more cities to be announced. My co-presenters include my former student Matt Slaby of Luceo Images, Allen Murabayashi of Photoshelter and intellectual property attorney and photojournalist Alicia Calzada.
Registration info is here. Join us for interactive presentations on the future of photojournalism, the media business, your freelance career and the future of storytelling.
Cognitive Dissonance and Photojournalism
Posted by Kevin Moloney in Digital, Economics, Ethics, Practice, Professionalism, Uncategorized on October 20, 2011

© Kevin Moloney
This is one of those terms you’ve heard before, but might not have ever gotten to fully understand. It is what it sounds like — thoughts out of tune. More particularly, it is the feeling we get when our thoughts, beliefs and morals clash with our actions. It’s that uncomfortable feeling we have after we buy something we really couldn’t afford, or do something we know we shouldn’t do.
As adaptable beings we dispatch that feeling with justifications. “I really need that new [insert toy name here] even though I ain’t got the cash, and here’s why…” Aesop had a good fable that fit this too. A fox sees some grapes hanging too high to reach. After trying to get them and failing, he struts off arguing to himself that they must not have been worth eating. It’s where the old “sour grapes” saying comes from. We are also prone to justify away the dissonance we would otherwise feel when we take a shortcut we know we should not take.

Dramatic light and color are wonderful when we find them… © Kevin Moloney
In journalism justifications like that pop up frequently to argue why something considered unethical should be seen as okay “under the circumstances.” You’ve heard them: “magazines are different from newspapers” or “the cover is an advertisement” to explain away a breach of journalism ethics. Our ethics should determine our actions, of course. But there seems to be an unending stream of ways journalists justify letting their actions determine their ethics. Neither market forces, ease nor style should trump ethics in the images we produce or how we use them. If we act like we are delivering truthful information, then we must follow through on that promise.
It happens among photojournalists more often than we might think. We pay a lot of attention to the egregious breaches of our ethics: major alterations, serious cases of reenactment or direction of what would appear to be a spontaneous moment. But as professionals who document reality we need to stay aware of how we might let convenience, competition, drive for a style or a wish for the approval of an editor or producer affect our work. This can come down to many of the mundane tasks we perform in our work, including — to pick only one example — things like toning an image.
There’s a difference between choosing a moment of perfect light and color that actually existed and fixing dull light to make it more dramatic in a photo. We like dramatic images. They attract reader interest, appeal to editors and feel satisfying to us. But isn’t the satisfaction and pride much stronger when we took the time and energy to seek out the light and color rather than pumping it up with software tools? And isn’t it simply more honest?
Our talent — the one that separates us from all the other flavors of photographer — is that we capture reality quickly and delicately and without influence. It is an incredible skill that takes great attention and effort to develop. We take pride in our ability to think and act quickly and to know the story as we are seeing it happen. We slice telling moments out of the unstoppable flow of time, and when we miss, we miss.

…but when the light is flat and color anemic, we must just watch more closely for the moment rather than inventing light that wasn’t there. © Kevin Moloney
Photography, Henri Cartier-Bresson said, is “…an immediate sketch, done with intuition, and you can’t correct it. If you have to correct it, it’s the next picture. Life is very fluid, and, well, sometimes the picture has disappeared and there’s nothing you can do. You can’t tell the person, ‘oh, please smile again, do that gesture again.’ Life is once, forever.”
Having made all that effort to catch the decisive moment without any before- or after-the-fact fixing, why would we let any overrated sense of market pressure discredit that work? Look again at Cartier-Bresson’s images in which the moment and geometry are so perfect that trivial stylistics like color and contrast don’t matter at all.

And if we look, flat light has its advantages, such as providing layer upon layer of detail. © Kevin Moloney
I am not making an excuse to shroud dull images in a cloak of ethics. Our challenge is to find the impressive image in any circumstance — no matter how colorless or flat in light — without needing to embellish it after the fact. We do that by skillfully getting to the right place at the right time to capture true storytelling images and minimizing our influence on a scene.
If any of our actions need a justification to exempt them from our core ethical standards, then those actions need to be reconsidered. It is our ethics that must determine our actions, not the converse.
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For an entertaining and disturbing look at cognitive dissonance at work in the cable TV world, have a listen to radio producer Rebecca Hertz’ piece on how process trumped ethics in the production of a reality TV show, for NPR’s Snap Judgement. In the show segment she compares the experience of the producers and participants to the Stanford Prison Experiment of the 1970s.