Posts Tagged journalism

Transmedia Journalism: A new storytelling strategy and a blog to go with it.

This is a cross-post with my additional new blog “Transmedia Journalism.” There I’ll be describing my research of the last year and continuing to flesh out the ideas behind it. Here’s what it’s about:

Wild Art

Social Media. © Kevin Moloney

If you are here, reading this, you know that journalism is having some trouble. Not only is the economic model that used to pay for it sinking fast, but journalists are having a harder time reaching the public with their work in a very diverse and dispersed mediascape. This new blog and my ongoing research is mostly about the latter problem, though all of journalism’s woes are inextricably linked. Rather than waiting for the public to come to us for the news, we need to send our work down every conceivable avenue to find the public — new publics too — and win their engagement and loyalty. We need to improve the way we tell stories.

That is where the title of this new blog comes in. “Transmedia” is one of the top buzzwords of the past two years in the entertainment and advertising industries. It is proving to be extremely effective in reaching and engaging the public in those two realms, and there is much about it that we can put to use in telling the informative and factual stories journalists want to tell. Hollywood and Madison Avenue are using transmedia techniques to win more fans and engage them more deeply. That’s something we should want too.

Transmedia storytelling is not just convergence or multimedia by a new name. It’s also not an entity solely of the digital age. The Web is an excellent tool for much of it, but a transmedia story doesn’t unfold there or in any other single medium alone. It can, however, use any aspect of any media from the cave painting to the latest killer app.

Transmedia storytelling and the transmedia journalism I propose tells stories across an array of media — analog, digital and even brick-and-mortar — in an expansive rather than repetitive way. That would mean telling a complex story not only across the usual print, Web and broadcast media, but possibly through books, games, immersive experiences, graphic nonfiction (comics), gallery walls, museum installations, public lectures, public interaction and authorship, or any other medium appropriate to the story. It also means not simply re-editing a story for repetition among those media.

In entertainment it looks (briefly) like this:

star-wars-a-new-hope-3d-posterStar Wars did it largely by accident. Starting with one film in 1977, the story proved so compelling and engaging that it exploded across the mediascape from films to comics, books, games, toys, fan fiction and video, and any other medium you can think of. Inspired by this, creators of 26971359-d014-4f5b-899d-baf1a97a2635The Matrix franchise in the late 90s designed a similar experience from the start, planning how their story would unfold not only on the screen, but continue through all those other media and more. Since the Matrix tale began more than a decade ago, other entertainment franchises, like the hugely successful Lost TV series, have successfully used transmedia storytelling design to rivet fans and put them to work finding, sharing and shaping stories.

As the new blog unfurls I will describe what transmedia storytelling is, where it comes from and how we can use it within the goals and ethics of journalism. It will come in both appetizer- and entree-sized chunks, but if you’re a big eater you can download the full academic paper. You’ll also see links there to all the pieces of important context and background on transmedia storytelling and transmedia journalism as they are published. Subscribe to the feed or the related tweets to know when there’s something new.

That blog will also be a hub for my ongoing research on the subject, and a place to air my and your related discoveries about it. Post links to interesting examples of transmedia stories from any industry, and send observations and suggestions my way. I’d love to hear them. And what does it have to do with photojournalism? I believe we visual reporters are very used to the idea of telling stories by alternative means.

This post is the barest scratch of the surface of what will come. Look ahead for deeper explanations of what transmedia storytelling looks like in the entertainment media — with many linked examples — places where journalism has gone before, and what transmedia journalism might look like — also with many linked examples. To start a deeper exploration go to the Contexts page there, and stay tuned to it is as the background and examples are posted.

The journalism profession is not short on experimentation with new ideas, new technologies and new storytelling methods. But they seem more like attempts to keep the publics they used to have than to find and engage new ones. I believe by adopting the techniques of transmedia storytelling, we can reach out to new readers, viewers, listeners and interactors in the media spaces where they already are, and engage them more deeply in complex real-world stories. It could certainly be easier than reviving our old model of expecting them to come to us.

, , , ,

Leave a comment

Supporting Photojournalist Causes in Haiti

Crews of volunteers hurriedly unload donated food, beverages and clothing at a distribution site in Homestead, Fla., before an afternoon storm sets in on the heels of Hurricane Andrew. © Kevin Moloney, 1992

Crews of volunteers hurriedly unload donated food, beverages and clothing at a distribution site in Homestead, Fla., before an afternoon storm sets in on the heels of Hurricane Andrew. © Kevin Moloney, 1992

Haiti could be the story of the year, and scores of international photojournalists are there now, more than a week after the devastating earthquake. Their work has been powerful and has unquestionably influenced the amount of aid headed there in the aftermath.

Though some journalism about the disaster (as usual) has been an embarrassment, overall the coverage has made me proud of my profession. Those photographers will eventually leave gratified, exhausted and permanently affected by their work.

But for the rest of us who are not there I suggest we support causes and charities that matter to us as photojournalists.

Here are a few photojournalist-related favorites:

L’Hôpital de la Communauté Haïtienne is a hospital run by an aunt of photojournalists Phillippe and J.B. Diederich, and the sister-in-law of their father, journalist Bernard Diederich.

Images without Borders includes sale prints by former student Tomas van Houtryve as well as other international photojournalists who have worked with Doctors without Borders.

Another one of very great importance is Internews, an organization that trains and supports local journalists around the world. Basic support of democracy, information and the Fourth Estate does not come from international journalists who parachute into the disaster. It must come from the locals who work the streets of countries like Haiti every day. And though those parachute journalists certainly help draw attention and support from the wider world, it is local information, delivered on the spot in local languages that can save lives immediately. Help Internews help Haitian and other local journalists get back up and running on their life-or-death jobs.

Read or listen to Bob Garfield’s interview last week with Mark Frohardt, the group’s vice president for Health and Humanitarian Media, on NPR’s On the Media

…and then send a bit of help to any of the above.

To my readers I apologize for the sparsity of posts of late. Jobs of shooting and teaching now matched with study of my own has my schedule thoroughly filled. I hope you’ll stay tuned for monthly posts.

, , , , , , , , , , , , , , , , ,

2 Comments